Probable Niche

We've identified the niche as business psychology.

business psychology

Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as business psychology.

business, team, psychology, consultancy's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 03:35 UTC on July 16, 2014. The source was comprised of 26506 characters, of which 24039 are code, leaving an organic character count of 2467. The total word count on the home page is 376. We filtered out 6 numbers, 124 common words, and 5 words shorter than three characters in length, leaving an impact word count of 215. The size of the lexicon (number of unique words) is only 172. We extracted seven top keywords, leaving 4.06% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
psychological consultancy 22.53%
north british22.53%
leadership development22.53%
evidence based22.53%
business psychology22.53%
british distillery 22.53%
yapp ceo 11.26%
truly brilliant11.26%
technology officer11.26%
team met11.26%
team building11.26%
tailored solutions11.26%
style praise 11.26%
steve baird 11.26%
spans psychometric 11.26%
simply said11.26%
selection process11.26%
role within11.26%
risk management11.26%
richards manager 11.26%
psychometric products 11.26%
privacy policy11.26%
positive risk11.26%
personal development11.26%
organisational development11.26%
open discussion11.26%
officer global 11.26%
offering spans11.26%
new level11.26%
nacco materials11.26%

Domain Name Keywords

We found 1 significant keyword appearing in the domain name
  1. consultancy


Source Character Count 26506
Code Character Count 24039
Organic Character Count 2467
Filtered Numbers 6
Filtered Words (Common) 124
Filtered Words (Short) 5
Total Word Count 376
Impact Paragraph Count 342
Impact Word Count 215
Impact Lexicon Size 172


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